Client: TAL Hydration
Brand Summary: National brand of products focusing on colorful designs and innovative shapes dedicated to people of any lifestyle or income.
Project Objective: Create summer and active-themed imagery, video, and stop-motion deliverables to get people/families outside in the summer sun using company hydration products.
Role: Creative Director, Producer, and Contributing Photographer
Platforms: Facebook, Instagram, and Company Website
Contract Timeline: Monthly Retainer (6 Months)
Internal Team Goals:
- Produce creative roadmap
- Create and maintain long-term schedule to ensure on-time delivery
- Quality control images & media from multiple creators
Outcome:
- New and rejuvenated excitement about the company.
- Rebrand as a fun and exciting summer brand
- Higher brand engagement both online and by word of mouth
- Increased sales via website, Amazon, and brick-and-mortar retailers
